- April 25, 2012
- Aviat Networks, backhaul, Dubai, emerging markets, Managed services, managed services for emerging markets, microwave networking, Middle East, wireless, Wireless Backhaul, wireless transmission
This time last week, we were participating in the Managed Services for Growth Markets conference in Dubai. The conference consisted of two days of presentation and panels discussing the latest trends in Managed Services for emerging markets. We heard how several customer organizations have leveraged Managed Services to improve performance, costs, and, ultimately, their bottom line.
This is similar to what we are seeing and hearing across our own customer base. There is a growing demand for wireless network services suppliers to take on more of the support and maintenance of networks. By outsourcing operational activities, our wireless customers can focus on perfecting the services they offer to their customers.
Our own Ross Gillett, Director of Services for the Middle East and Africa, participated on a discussion panel focused on how suppliers, such as Aviat Networks, bring value to their customers through Managed Services. Ross emphasized that specific knowledge of the local customer requirements is key in developing a successful solution. Whether it is a mobile service provider, low latency customer or a state agency—they are all basically looking for someone who can bring value to their investment.
The bottom line is that good partners focus on making their customer successful!
Emerging markets are an important area of focus for us and this particular event had strong support from a number of our existing customers as well as several potential new customers from these markets. We heard a number of presentations outlining some of the unique challenges customers and Managed Service providers have to address in this region. We also had a chance to speak with conference participants and share our experiences with managing multiple customer networks.
In our exhibition hall reception area, we had numerous opportunities to interact with suppliers, media and even competitors to share stories, challenges and where we see the market headed. These one-to-one conversations are the best part of a conference since it gives us an opportunity to share, on a personal level, how Managed Services are being leveraged on a broad basis.
We will definitely be returning next year.
Director, Global Support Services