- March 10, 2011
- Aviat Networks, Aviat Networks in the News, Cynthia Johnson, Director of Corporate Communications, Eclipse IDU GE3 16x, From the Trenches at Mobile World Congress 2011, Highlights of Mobile World Congress, Mobile World Congress 2011, MWC, WTM 3000
From the Trenches at Mobile World Congress 2011
Whew! I am just now recovering from the week in Barcelona. Where else in the world can you go and find the next cool device, application and of course, Smartphones—or should I say superphones! There was a lot of great technology and amazing booths to explore. I could have spent all four days wandering the show floor, but there was work to do. Seems the Android booth and pins were quite popular. (More on that later ;-))
As Director of Corporate Communications, my role was to connect with the media. We had lots of briefings, which resulted in some good coverage for us. We announced two innovative new products just before the show and it was great to highlight the features for customers, press, analysts and other visitors to the booth. The Eclipse IDU GE3 is an ultra-compact indoor unit (IDU) that combines the very latest Carrier Ethernet networking and advanced radio features for hybrid TDM/Ethernet or all-Ethernet/IP wireless transmission. If you want to see it, check out the interactive 3D product model online. We also announced the WTM 3000, the first complete outdoor networked radio that will launch later this year.
Honestly, we’re pretty excited about it.
Everyone was great to work with, but I have to say a big “Thank You” to all the journalists and analysts who took the time to speak with us and cover our company. Chuck Kissner, our new CEO, also was interviewed by TelecomTV and discussed the future of wireless backhaul and Aviat Networks’ vision and product roadmap for the future. You can visit our news page for more details.
Needless to say, I spent a lot of time in meetings. I was just glad that we had a cool new booth for this show, thanks to our event team. You can view the photos on our last blog post Highlights from Mobile World Congress. Check it out and feel free to leave a comment about what you think.
What can I say, it was a great event. Can’t wait till next year!
So what’s ahead? We have some great events lined up for the next month that you can participate in or attend. It’s a good way to meet the Aviat Networks team and get to know our technology.
Building on the momentum of Mobile World Congress 2011 we will be hosting a webinar titled “Strategies for Lowering Your LTE/4G Backhaul Bill” on Thursday, March 17 at 4:00 pm Eastern Daylight Time. It is free, and you will get valuable information on how packet microwave radio systems are a cost-effective solution to meet the challenges of backhaul capacity. Stuart Little, our director of marketing—you may have seen his blog posts—and Gary Croke, senior product marketing manager will be speaking.
If you are in the Las Vegas area tomorrow, come by and chat with John Kerrigan, sales director, at the IWCE 2011, booth #8094 about the latest solutions from Aviat Networks in the government and public safety markets. To find out more, visit the IWCE website at http://iwceexpo.com/iwce2011/public/enter.aspx or check out the details on our Twitter site at aviatnetworks http://bit.ly/gVAXe2
CTIA Wireless 2011
Although we don’t have a booth at CTIA this year, we are meeting with customers and speaking on the topics of wireless backhaul capacity challenges, industry trends and microwave technology solutions. To find out more information about the show, visit http://www.ctiawireless.com. We will also be tweeting about our participation at the show within the next week.
2011 UTC Region 6 Annual Meeting
On March 28-30 we will be connecting with customers to discuss industry issues at the UTC regional meeting being held at the Crowne Plaza Hotel Lenexa in Overland Park, Kansas. As you might know, the Utilities Telecom Council is a great association dedicated to issues that face the telecommunications industry. For more information, visit http://www.utc.org/utc/2011-utc-region-6-annual-meeting.
Well that’s it for now. I will be back in touch next month to update you on the latest happenings at Aviat Networks. Till then, follow the dialogue and news on our social sites. Don’t be shy, jump in the conversation, we welcome it! Until next month…. Oh by the way, the Android pins are selling on eBay for those of you who are interested.
Director of Corporate Communications, Aviat Networks