LTE mobile connectivity now exists in many more urban places than not. Virtually all big cities have multiple choices for LTE and most have at least one choice for LTE Advanced—the real 4G wireless. For example, you can see iPhone and Android users taking advantage of all this high-capacity coverage as they leisurely view high-definition YouTube videos without buffering and actually livestream major league sports in cafes, parks and just walking around at lunch.
The mobile phone industry has been mature for some time. Around the world, most people who want and are able to use a cellular handset already have one—sometimes more than one. Even with innovations such as HSPA+, LTE and LTE-A becoming mainstream, average revenue per user (ARPU) continues to decline. Mobile operators may be at the crossroads. They are certainly at an inflection point. How to counter the trend is what operators must decide.